WEDC

Collateral / Print / Public Sector

WEDC State Profile Poster

Based in Madison, Wisconsin, the Wisconsin Economic Development Corporation (WEDC) is a government agency that leads economic development efforts within the state.

Poster Design

Designed by Brian Stewart

Written by Tom Thieding

The design of this project for the Wisconsin Economic Development Corporation aimed to visually showcase the state’s economic growth, business opportunities, and WEDC’s initiatives. The poster served as a powerful tool to communicate key economic data, successes, and investment opportunities to stakeholders, businesses, and potential investors. With a focus on data visualization, clarity, and impactful design elements, the design sought to position WEDC as a strategic partner for fostering economic prosperity in Wisconsin.

The design seamlessly incorporated WEDC’s brand identity, featuring the organization’s logo, colors, and typography to maintain brand consistency. The poster design adhered to WEDC’s established design guidelines, ensuring a cohesive representation of the organization’s brand across all materials. It was crafted to be versatile for both print and digital use. High-resolution files suitable for printing were prepared for physical display at events, conferences, and meetings. Simultaneously, web-friendly formats were created for online distribution, allowing for easy sharing on WEDC’s website and social media platforms.

The Wisconsin Economic Development Corporation infographic poster design effectively showcased the state’s economic growth and potential to a wide audience. Its compelling data visualization and thematic storytelling captivated stakeholders, businesses, and investors, reinforcing Wisconsin’s position as a vibrant economic hub. The poster design served as an influential marketing tool for WEDC, attracting interest and support for the organization’s initiatives and strengthening their role in driving economic development and prosperity in Wisconsin.