WEDC

The design of event signage for Wisconsin Economic Development Corporation aimed to create a cohesive and visually impactful branding presence at various industry events, conferences, and trade shows. With a focus on consistent branding, engaging visuals, and informative content, the design sought to reinforce WEDC’s position as a leader in driving economic growth and development in Wisconsin.

Multiple design concepts were developed to explore different visual directions that aligned with WEDC’s brand identity. Each concept presented unique approaches to showcasing the organization’s core values, achievements, and initiatives. The design concepts emphasized a balance of professionalism, innovation, and a welcoming atmosphere to resonate with diverse audiences. Consistent brand colors, typography, and imagery were used to create a unified and recognizable brand presence with all marketing materials.

The event signage designed for WEDC proved to be a powerful branding and communication tool. Its cohesive branding presence, engaging visuals, and informative content effectively positioned WEDC as a key driver of economic growth and development in Wisconsin.