Oktoberfest

The design of the Oktoberfest web banner ads for Santa Anita Park aimed to create a vibrant and enticing digital campaign to promote their annual Oktoberfest celebration. The banners needed to capture the festive spirit of the event, entice potential attendees, and drive ticket sales. With a focus on visual appeal and clear communication, the design sought to evoke excitement and anticipation for this much-anticipated event.

The design concept drew inspiration from the lively atmosphere of traditional Oktoberfest celebrations. With the iconic Bavarian blue and yellows, the imagery focussed on cheerful, joyful crowds participating in the festivities. Clear and concise iconic typography contrasts boldly against the background, transporting viewers into the heart of the Oktoberfest experience. Multiple banner variations were created to cater to different display sizes and platforms, ensuring a seamless and engaging experience across various digital channels. Eye-catching animations and transitions were incorporated into some banners to add an element of dynamic movement, further captivating the audience’s attention.

The Oktoberfest web banners for Santa Anita Park successfully amplified the excitement and anticipation surrounding the event. Their visually captivating design and clear event details encouraged potential attendees to secure their spots early. The banners’ strategic placement across relevant online platforms maximized the event’s reach and contributed to increased ticket sales, making Oktoberfest at Santa Anita Park an unmissable highlight on the festive calendar.