The Maricopa Community Colleges

The Maricopa Community Colleges (MCC) social media ad campaign aimed to create a series of impactful social media graphics as an outreach to incoming and potential students. As a leading educational institution with a vision of excellence in education for a better world, the graphics had align with MCC’s mission to ignite talent, transform lives, and enrich communities through teaching, learning, and service.

The design concepts created revolve around representing MCC as a forward-thinking and student-focused educational community. The graphics incorporated a mix of vibrant colors from their brand, modern typography, and visual elements that resonate with the younger audience while also appealing to the broader community. The use of engaging imagery highlighted the student experience, faculty interactions, and community involvement, conveying the impact of MCC’s educational programs on individuals and society as a whole.

Overall, the graphics for the campaign were well received. They helped to create a captivating narrative that captured the institution’s commitment to academic excellence and enriching the communities around Maricopa county. Through compelling visuals and persuasive messaging, these graphics effectively showcased the value and opportunities that MCC offers to students throughout Arizona.