Dell

Collateral / Corporate / Print

Dell Event Signage

Dell, Inc. is a multinational computer technology company based in Round Rock, Texas, that develops, sells, repairs, and supports computers and related products and services.

Event Signage Design

Designed by Brian Stewart

Copy by Dell, Inc.

The design of Dell, Inc.’s exhibit signage displays aimed to create an immersive and informative experience for visitors at a prominent technology event. The event and signage served as a dynamic platform to showcase Dell’s latest innovations, solutions, and industry impact. With a focus on captivating visuals, intuitive navigation, and seamless storytelling, the design sought to reinforce Dell’s position as a technology leader and foster meaningful engagement with event attendees.

The design concept revolved around the theme of “Fluid Data.” It celebrated Dell’s commitment to transformative technology and its role in shaping the digital landscape of tomorrow. The exhibit’s design embraced a forward-looking, bold and bright future, aligning with Dell’s vision of harnessing technology’s potential for positive change. Dell’s branding was strategically integrated into the exhibit’s signage displays, reinforcing the company’s visual identity and reputation. The iconic Dell logo, consistent color palette, and modern typography maintained brand recognition throughout the exhibit, fostering a sense of familiarity and trust.

The exhibit signage displays left a profound impact on event attendees and industry peers. By artfully blending visionary storytelling with cutting-edge technology, the displays showcased Dell as an industry leader and catalyst for positive digital transformation. The immersive experience engaged visitors on a personal level, strengthening their connection with Dell’s brand and fostering excitement for the future of technology. As a result, the exhibit became a focal point of interest, drawing crowds and sparking conversations, solidifying Dell’s position at the forefront of the ever-evolving computer technology landscape.