Colorlab Cosmetics

Collateral / Print / Small Business

Colorlab Cosmetics is a contract manufacturer of private label cosmetics, specializing in lip and face preparations, based in Rockford, Illinois.

Spring & Fall Catalog Design & Production

Designed by Brian Stewart

Photo Retouching by Brian Stewart

Prepress/Print Production by Brian Stewart

The design of Colorlab Cosmetics’ product catalog aimed to showcase the brand’s diverse and exquisite makeup and cosmetics collection in an alluring and captivating manner. The catalog served as a comprehensive guide for customers, providing an immersive experience into the world of beauty and personalization. With a focus on page layout design, photo retouching, and photo recoloring, the design sought to create a visual masterpiece that would resonate with beauty enthusiasts and drive sales.

The design concept revolved around elegance and sophistication. A harmonious blend of sleek typography, soft color palettes, and strategic whitespace provided a contemporary and inviting visual foundation for the catalog. The layout was thoughtfully organized to create an effortless flow, guiding the reader through various makeup categories and product offerings. The page layout design involved meticulous attention to detail, ensuring each product was given a dedicated space to shine. A consistent grid structure facilitated a seamless browsing experience, making it easy for customers to find their desired products effortlessly. Strategic callouts and highlighted sections drew attention to featured products, limited edition releases, and promotional offers. The product images underwent meticulous photo retouching to ensure that each item appeared flawless and true to life. Imperfections were skillfully corrected, and lighting enhancements were applied to achieve a consistent and polished look. Additionally, photo recoloring was employed to match the product colors accurately, allowing customers to make informed choices based on realistic representations.

The final result of the Colorlab catalog was as an irresistible visual journey into the world of makeup and cosmetics. Its exquisite design, page layout, and stunning product imagery elevated the brand’s appeal, capturing the attention of beauty enthusiasts and industry insiders alike. The catalog’s seamless integration of photo retouching and recoloring empowered customers to make confident purchases, while the engaging design elevated the brand’s positioning and contributed to increased sales and customer loyalty. Ultimately, the catalog epitomized the artistry of makeup and the essence of self-expression, leaving a lasting impact on the hearts of beauty connoisseurs everywhere.