Book Covers / Print
Jim Coleman has enjoyed a successful career over the last 30 years of delivering profitable business results in senior executive positions in sales, marketing and organizational development in some of the toughest and most competitive industry sectors in the world.
Designed by Brian Stewart
Published by Morgan James Publishing
The book cover design for “Cut the Crap and Close the Gap” intended to create a visually compelling and impactful cover that reflected the author’s message and resonated with its target audience. With a focus on simplicity, boldness, and conveying a sense of empowerment, the design process aimed to attract readers and communicate the book’s value proposition.
The design process began with an exploration of various conceptual directions that aligned with the book’s content and message. Different design themes, color schemes, and typography styles were considered to evoke the essence of self-improvement and personal development. Ultimately, the author chose to have his portrait on the cover, and revisions to the typography were made to accommodate the decision. The choice of typography played a crucial role in the design, as it needed to communicate the book’s title with clarity and impact. Bold, modern fonts were explored to evoke a sense of confidence and authority while maintaining readability.
The composition of the book cover design balanced visual elements, typography, and negative space to create a harmonious and eye-catching layout. The design sought to stand out on bookshelves and online platforms, attracting potential readers.
The design of the book cover had a significant impact on the book’s marketing and reception. Its visually compelling and empowering design caught the attention of potential readers, encouraging them to explore the book further. The design effectively communicated the author’s key messages of self-improvement and personal growth, motivating readers to take action and embrace positive change. The book cover design played a vital role in attracting interest from others, ultimately contributing to the book’s success.