Coat of Armor

Digital / Small Business / Web

  • Coat of Armor Website
  • Coat of Armor Website

Coat of Armor is a proven, high performance, paintable application for sealing out water, mold and mildew.

Website Design

Designed and Built by Brian Stewart

The design of the landing page for Coat of Armor aimed to effectively represent the product’s innovation and quality. It needed to captivate customers, communicate product benefits, and establish a strong brand identity that tied in to the packaging label created for the product.

The design adopts a clean and intuitive layout, ensuring a seamless user experience. The website landing page for Coat of Armor prominently highlights the distinctive selling points and advantages of its products, accompanied by a compelling call-to-action at the top. The page focuses on showcasing the product’s innovation, encouraging visitors to take immediate action and explore the brand’s offerings further. The website was optimized for various devices, ensuring a seamless experience for users on desktops, tablets, and smartphones.

Overall, the client was quite happy with the end result. The website’s sleek aesthetics and clear product information attracted customers and the one page scroller layout was an effective choice to convey the new product and information.