Print / Small Business
Coat of Armor is a proven, high performance, paintable application for sealing out water, mold and mildew.
Designed by Brian Stewart
The design of the packaging label for Coat of Armor aimed to effectively represent the product’s quality and innovation. The packaging design needed to captivate customers, communicate product benefits, and establish a strong brand identity.
The packaging label incorporated bold and striking visual elements, with harmonizing colors that conveyed a premium and immediate recognition from other products on the shelf. Clear and concise product information was strategically placed on the label, detailing the product’s features, usage instructions, and benefits. This information empowered customers to make informed choices. A background design element aimed to visually communicate Coat of Armor’s transformative effects on surfaces, assuring customers of the product’s quality and value.
Overall, the client was quite happy with the end result. The label’s sleek aesthetics and clear product information attracted customers and established trust in the product’s performance.